Client:
MFI
Brief:
brochure
MFI were looking to elevate their status in the market place. The look and feel of the 2008 Kitchen and Bathroom campaign was to incorporate the style and quality of the existing identity. While also introducing an elegant, sophisticated presence with the use of bold imagery, selective colours and clean text layouts.
I designed the brochure with the concept of a magazine in mind. The bathroom section is inverted to the kitchen. The user needs to flip the book vertically in order to view it. This allows for each section to obtain equal hierarchy and presents itself on the same level. It provides a great platform to display multiple sections of equal importance.
Client:
Regal Models
Brief:
brochure | banners | billboard...
While continuing to drive the direction created from the brand identity we rolled out a print campaign using various advertising mediums. Billboard, magazine, various pull-up banners and vehicle wraps were some of the elements used in promoting the launch of their winter pageant.
Client:
Sony
Brief:
DPS magazine
The Hard Disk Drive technology from Sony allows for extra-long record times.
Client:
Brakes
Brief:
Packaging
New range of products for the Brakes brand. The brief was to design a range of 250ml and 350ml carton packaging to house the three new products: Juicy Water, The Juice and The Smoothie. A variety of designs for various flavour combinations were created. The strategy for the launch of this new product range was to lift the Brakes brand from its current bulk suppliers market for industry into a single pack commercial consumers market.
Client:
Brakes
Brief:
Packaging
New range of products for the Brakes brand. The brief was to design a range of 5kg tins of bulk supply coffee and teas. The strategy for the launch was to create an attractive package for each product that could sit front of house in restuarants besides the coffee machine or service area.
Client:
Festival De Cannes
Brief:
Print media
The 2008 Cannes film festival was a great platform to launch 'Dawn of the Dull - A Tale of Television Terror' campaign. I used imagery of hypnotised zombie characters to portray the effects of the stagnant television industry. The message was that people had been placed under the spell of out-of-date signals and dullness from old broadcasts and re-runs. Television was in need of a renovation. All dig down's online presence was to be the treatment for this ailment. A series of printed materials was created to display the stages of aliment and the various treatments available from the site.
Client:
Fremantle Media
Brief:
Print media
This pitch for the TV series, Big Ideas for a Small Planet, was to contain various though the line advertising mediums such as DPS, SP, billboard and a splash logo. Using a collage of various eco friendly fuel technologies and sustainable energy sources created the look and feel. The campaign was to represent the nature of the show. The message to look at ourselves and understand our role in environmental conservation was used. We need to implement new sustainable energy resources. The planet needs our help.
Client:
Heathrow Airport T5
Brief:
Print media
While consulting for Magnet Harlequin in London the opportunity arose to get involved with the opening launch of the prestigious Terminal 5 at London's Heathrow Airport. This was a very challenging and exciting campaign to be working on. The look and feel was to contain vibrant colour images set against a black backdrop to create a feeling of luxury and an elegant style. I created the 86 page information brochure, various advertising mediums and a microsite.
Client:
Midem Music
Brief:
Print media
We were asked by all dig down to create a campaign for the 2009 Midem music conference. The concept for the campaign was 'Hearing Aid'. The idea was a play on the word 'Aid' as we were pointing out that the music industry has not been listening to the signs regarding the problems it now faces with illegal downloads and piracy. While on the same note all dig down was coming to their aid with the online strategies that it was looking to implement, through online social media platforms.
Client:
London Calling
Brief:
Print media
Each year we would attend the London Calling conference. In 2008 we created this campaign of 'The Antidote.' for all dig down. The idea was to bring awareness to the ailing music industry, through various print materials and imagery. The concept for the look and feel was created in the style of medical assistance through various treatment strategies. We created a series of android characters that were able to apply various antidotes to the different sectors of the music industry.
The overall look and feel was to be clean, visually aesthetic and to evoke thought within the viewers, while presenting the various treatment strategies available from all dig down.